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There is a painting in Pasadena’s Norton Simon Museum that presents a portrait of a gentleman, or so we would think at a cursory glance.

But the artist must have been slightly miffed at his subject. Perhaps the patron was less than generous, or possibly he was late in paying previous commissions.

Nothing about the subject’s facial expression or clothing or posture reveals the artist’s contempt.

However, if you start from the bottom of the frame and move up, focusing on the poser’s fingers, and more to the point, on his fingernails, you’ll detect what I’m referring to.

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There is an auto consortium that offers some of the classiest names in any showroom: Porsche, Mercedes, Jaguar, and Rolls-Royce among them.

It can also boast a very poor batting average when it comes to earning my business, despite the fact that it is the closest venue in which to have my cars serviced. But this natural advantage is something the collective dealerships constantly fritter away.

Recently, I went telephone shopping for a new set of wheels. Because I needed another ride right away, time was of the essence.

I phoned multiple dealerships and tried a number of nameplates.

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Rule # 1: Your greatest joy is experienced when speaking to the customers.

In a start-up phase you should never outsource customer service calls. Directing customer contacts away from you, will distance you from operations. This will weaken your ability to ask the right (read: correct & to-the-point) questions. Enjoy every second of a customer service call -”even if it rips your ear of”. Remember as long as you speak to the customer your competitors cannot. At my previous job I handed out my e-mail address via our website, to over 600.000 customers. I did not get that many customers contacting me, but the ones that did contact me gave me very valuable information. Intense customer contact will keep you & your organisation on it’s toes while at the same time giving you the right things to focus on. Intense customer contact will “keep you eye on the ball”.

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Successfully creating want is one of the keys to being a good salesman. In order to ensure a sale you need to identify the customer’s needs in order to create the want for your product. Facts, proof, testimonials, etc., create want in the customer. As a good salesman you have to identify the things that cause want in that specific customer.

Don’t confuse want with need. No one needs your product. For example if your selling life insurance, realize their need is not for your particular insurance, Their need is for insurance in general, so you have to make them want your insurance package. Same goes for selling vacuums, their need is to get the dust mites out of the carpet, not for the vacuum.

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List Building: Some Important Considerations For Implementing List Building Strategies

One of the most important jobs for any Internet Entrepreneur is list building. Below are five steps for building stronger, more powerful lists that will work harder and more efficiently for your growing internet based business. With a stronger, better list, you will see an increase in profits and traffic flow to your site.

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Recent studies and surveys have indicated some of the top challenges that small businesses or solo entrepreneurs are facing today.

More than half of the respondents in research conducted by Industry Canada believe that growth is the most important issue they face. Growth categories include attracting new customers, recruiting qualified staff and having the time to manage growth. Competition came in as the next highest concern.

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