Historically concept of prejudice was studied as with a focus on explicit side. Not a long time ago racism started to spread more effectively which is one of features of explicit prejudice. First of all it includes judgment of people originated from the self opinion. Then the level of implicit prejudice can be defined after researches of behavior. It has to be mentioned that such form of scaling cannot be objective because it includes to much subjective opinions. The most independent way to determine the level of implicit prejudice is a new technique which studies one’s associations of a row of ideas such as racial stimulus, some words, positive or negative opinions.
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