These Tips Can Help Grow Your Email Marketing Campaign
Almost anybody these days with a little bit of computer skill can type up an email and send it out to whomever they please. While the goal and effectiveness of their email remains unknown, the emails you send out to your clients must have a clear objective to be effective. While it may seem easy and straight forward, writing effective email newsletters takes time and practice. To reach your clients you must appeal to their specific needs and wants. Here are a few rules to remember when typing up your emails.
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Learn How To Target Your Email Newsletter Subscribers
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Comments (0) Posted on Tuesday, March 4th, 2008
You know that having a double opt-in* process for your newsletter/ezine list is a “best practice” in permission based email marketing. Several reasons:
- less chance of being called a spammer by someone who doesn’t remember filling in the form (or because someone else filled out the form with their email address);
- fewer bad email addresses in your list;
- some mailing list delivery services require it!
BUT–sometimes your subscribers don’t click that link they receive from you in the confirmation email. And so you lose 10, 20, even 50% of your “subscribers”. Arghh!
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Internet Marketing Dilemma - Improving Your Double Opt-in Rates
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Comments (0) Posted on Monday, February 18th, 2008