Measure #1 is customer satisfaction
This first is probably the most important of the 5 basic measures. It’s the only measure that will connect you with the relevance of the work you’re doing. If customers aren’t happy, then everyone is wasting at least a portion of their time. Measure how your customer judges the outcome of your product or service, through surveys or at the end of each transaction with the customer. You can ask them directly, give them a survey form, or send them to a website form.
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