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People who use promotional products understand one very important advertising concept-the more times a person views your company logo or brand, the more likely they are to think of your company when they need the product or service it provides. That’s just one reason why promotional items such as promotional conference folders are a great way of promoting your business.

This concept has several facets. First, by handing out promotional items, you’re creating brand recognition. Second, giving out free items to your clients and customers generates goodwill and promotes brand loyalty. And third, by choosing items that reflect your company image, you are able to reinforce the connection between your company and the product or service you provide.

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First, you have to know what those goals are. Second, you need a plan. (Cue theme song from “Rocky.”) Whether you write full-time, part-time or when time permits, you need a business plan. Your business plan should include an Executive Summary. The goals you hope to achieve this year should comprise your executive summary. Let’s say yours looks like this:

Executive Summary: A) Complete novel. B) Sell ten articles to magazines. C) Attend one writers’ conference.

Next comes your Plan of Action. How do you plan to achieve these goals? I’ll prepare three model plans of action. POA1 is for those who write full-time. POA2 is for those who write part-time. POA3 is for those who write when time permits.

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