You already know your service menu, brochure, list of services — whatever you may call it — is a critical marketing tool for your business. But do you consider it a sales tool — a printed version of yourself that motivates the reader to schedule an appointment?
For most spas and salons, having a descriptive brochure is a huge missed opportunity and could impact your business. Your brochure needs to do more than passively describe your business, services or philosophies — it needs to actively engage, sell and motivate prospective and existing clients. This isn’t easy to do, but it isn’t impossible either. Here are some Do’s and Don’t for creating a service menu (printed or on your website) that will attract new clients.
Comments (0) Posted on Sunday, January 6th, 2008