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A Logo Is More Than Just A Sign On Your Front Door

If you have thought about getting a logo but just don’t want to spend the money hiring a design company, then you probably do not know the advantages of having a great logo. First, a logo is much more than just a design on your sign hanging off of your business. Not only does it go on your business cards, flyers, letters, and all of your business documents, but it also serves a greater purpose. Here are 3 of the best reasons to get a logo for your business.

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Paying Your Dues
When you first come out of school, you start out at the bottom. In order to get to the top, you must pay your dues by gaining the experience necessary to land your dream job. The following tips come from those estheticians that have experience working their way up in the field of skin care.

Say Hello to Our Panelists
Rebecca Williams is a licensed esthetician in California. She received her education in Oregon at Phagan’s Beauty College. Luckily, Oregon requires more hours than California to be an esthetician. When she moved to California she didn’t need to get extra schooling. Be sure to check requirements for the state in which you wish to practice. Williams is currently working on her doctorate in organizational leadership at Pepperdine University (Malibu, CA).

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Mission accomplished: let’s say you’ve clearly established how you uniquely add value to a specifically defined audience. You’ve launched a website, printed letterhead and business cards, and told all of your colleagues about your services.

Now what?

The first important step is to realize that your network (and, by extension, your professional reputation) is your most important business asset. As a solo consultant, you’re going to get most of your business from your network. Your marketing job, therefore, revolves around activities that are associated with either expanding, or solidifying, that network.

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