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One of the important steps every article marketers should do is to track closely where and how well their articles work for them. How do you do that?

The answer lies in the members area of your article directory accounts. Popular directories have quite complete reports for each of your articles, from number of views, clicks on the URL in the resource box, number of times the articles have been re-published, and so on.

Looking at this data every so often reveals information that can help you become more successful in article marketing. For example, if you know your audience is interested in certain topic or words in the title, you just need to use similar titles to get more readership.

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Articles are powerful content format that you can leverage and repurpose into many other content formats. One of them is CD. Now, a lot of people thinks that the trend is already shifting to digital formats but the fact is not so. I mean, some people still like to listen to their favorite music or educational content from their audio CD player in their car. How can you leverage and create your own CDs from the articles?

I think it’s absolutely worth it if you realize the essence of marketing. It is about reaching people whenever they want in the way they want to. If they prefer reading, give them articles. If they like listening, offer an audio CD or a podcast.

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Article marketing is more than just about article submission. A few simple tips in this article will help you leverage your articles for more traffic and profits.

When you’ve finished with your article, usually you submit it to one or a few article directories and that’s it. Perhaps you write another article and repeat the same process again. While there is nothing wrong with this approach — in fact, you need to continually write and submit articles to make the effort effective — you can get more from it by tracking closely how the articles work.

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