How to create the best name and tag line for your business enterprise.
Your name is an opportunity to advertise your specialty and should not be left to doubt or uncertainty, by prospective clients. Your business or enterprise name will best serve you when it is a shortcut description to your service or type of business and products offered.
Professional firms, such as attorneys and accountants usually have the partner’s names and then a short explanation; for example, First and Second LLC, attorneys at law, etc. Sometime they also mention the particular area of practice or expertise.
So you not only have to remember their name, but also what branch of law they specialize in; and there are very many.
You have an advantage if you are dealing directly with the public and your business enterprise offers a service, since your service offered can, and should, clearly be included in your enterprise’s name.
For example;
Best carpet cleaners.
Simple! Explicit! Easy to remember. Some like to add names and/or adjectives, such as World’s best… or John and Mary’s… or the area served. I prefer a simple, to the point approach. Wholesale enterprises often do not reveal their activities precisely; perhaps because they offer a variety of goods. But usually include the word wholesale, distributor or name the trade served.
Tag lines.
Tag lines are short, catchy phrases, following your enterprise’s descriptive name, commercial or advertising. They are intended to help clients remember your product or service. (They can be trademarked. As can your logo.)
A good example is Fedex, which originally was Federal Express and wouldn’t have meant much, without their tag line… When you absolutely, positively, etc. When a company gets so big and well known they can be identified with initials, like IBM or UPS. Or even the USPS. The government loves acronyms.
A tag line allows you to be a little provocative and even a bit corny. While your name describes your business, the tag line’s your opportunity to toot your horn. Strive to create a first position in your potential client’s mind.
Best carpet cleaners, Inc.
“No one beats our cleaned rugs.”
I like to use phrases that may not read quite perfectly; so that prospects might ponder… is this correct? … shouldn’t no one be nobody; or shouldn’t it be no one can beat… all the while unconsciously repeating my tag line.
On the other hand, if your service is to a select or niche clientele, you might wish to consider a privileged tag line. For example;
Luxury broadloom and antique carpet cleaners, Ltd.
Expert restorations our specialty. References on request.
Today, many businesses try to incorporate a tag line into their name. Like; Smiling Dentistry. Which I think takes away from the professional aspect and expertise I would like my dentist to have. Barring professional enterprises, you want to use words or phrases, balanced with good taste, which will make the greatest impact on your maximum target market. If you like humor be very careful not to be offensive. Personal names, like areas, are usually very localized enterprises. Pete’s pets. Serving the valley.
These are important long-term decisions, since you don’t want to be changing your name once you’ve begun operating. Look years ahead, to a time when you can meaningfully add after your name, since 2007.
Lastly perhaps, check your local yellow pages and Google and internet registration sites, for availability of the name. There’s a good chance the name you choose may already be taken or in use. However, phrases or words appearing as part of a text, for example; we are the best carpet cleaners in town… may not necessarily prevent you from owning or incorporating, using that name.
Wishing you every success.
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From idea to I dare! - includes my unique visualization exercise, which allows you to tap into and connect your innermost desires, dreams and destiny, with a course of action to achieve them.
Also; Mastering your destiny!
And- Passion! The irrepressible drive to accomplish an undeniable dream.
And- Law of attraction or amazing coincidences?
Plus- Mastering enthusiasm.
I hope they serve you well.
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